Business Cards
Essentials

Business Cards – A Full Guide By Experts

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Business Cards – A Full Guide By Experts:- Traditionally, business cards are the main way which business people provide to other businesses, potential customers, or clients with their contact information. Business cards are even prospering in the digital era. And the exchange of business cards is virtually a ritual in countries like China and Japan. A business card typically contains the name of the giver, company or corporate affiliate (usually with the logo) and contact details, such as business Address, telephone numbers, fax, and email addresses, as well as a website. Business cards can also include telex details before the popularization of electronic communication. Now, however, social media addresses like Facebook, LinkedIn and Twitter can be included. If you are able to present your business card to others if necessary, your professionalism will be increased.

Business Cards - A Full Guide By Experts
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Business cards were invented in the 17th century in England as trade cards. They were used as ads and maps because, at that time in London, there was no formal street numbering system.

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By the 1870s the popularity of the trade card had made it one of the most common publicity formats— from baby milk, piano to patent medicines. They were shown in offices, general shops, hotels, rail stations and dining venues. Vendors also supported stores by organizing advertising with trade cards and large-format showcase cards for shop counters and window displays. The advancements in chromo-lithography made it possible for people to even use such colorful creations as home decoration.

Requirements For A Good Business Cards

Included Most Important Information Only

I saw cards containing all the basics (name, headline, business name, phone no., email address, web site), all social network profiles, a selling pitch, an extensive list of services and a biography. You are surely losing the customer’s attention if you have this much information on your card. This is because of the data overload. You want enough to pick up the recipient’s interest and make it memorable without spinning his head.

Avoid Full Coverage Of Card

It is very common to have full-color text and designs on both sides of your business card with affordable business card printing. However, avoid the tendency, unless absolutely essential, to completely cover any blank space on your card. If there is no space to write, if the whole area has dark colors, or if a high gloss finish is applied on the two sides, then your recipient will not be able to take notes or detect a memories trigger. Your black, glossy card is not much useful for those who use business cards for the note-taking regularly.

Make Sure It Is Legible

Make sure your business card font is not too small, too fancy, or somehow distorted, which makes it difficult to read your card. Want to give your card a little spice? Let your logo become the design factor that makes the text easy and simple to understand.

Design for Your Audience

You can consider using the front of your business card for one company and the back to the other if you have multiple companies. In certain cases, this will work when the two companies complement one another or are loosely connected.

Printed Them Professionally

If you print your information yourself, you can save a moderate amount of money and able to update it easily but the effect of presenting a homemade card is not the same as the effect of professionally printed cards

Consider a Call to Action

Give a short simple message that provides a huge discount, and directs the customer to your website. Or give a tip to the reader that is relevant and helpful to him. You can make your card immediately memorable and build more leads when you hit the mark with a call to action or other valuable information.

Use Special Finishing Options Carefully

I saw some highly efficient business cards that utilize attention-getting features. Such as rounding corners, surprising sizes, embossing that can transform a simple card into a mini brochure. Any of these options can work for your business card. But make sure that only select a finish that is relevant to your business.

This is our full guide on Business Cards. If you have any doubts considering this article please contact us right here. Or right in the comment below, We will surely answer your question.

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