What Is Social Media Marketing
Education Essentials Tech

What Is Social Media Marketing?


In this culture of online business, everyone wants to be on the top of the roof for gaining much traffic and increasing sales. This online business trend has now become more competitive. Each and every business is trying different methods to generate traffic on their website. And Social Media Marketing is one of the tools which is playing its significant role in generating traffic to the websites. So, today we are going to discuss this awesome tool which can increase your sale also.

Topic We are going to cover:

1. What is Social Media Marketing(SMM)
2. Different Social media Marketing Platform
3. Benefits From SMM
4. Summary

What is Social Media Marketing

Social Media Marketing is an internet marketing tool in which we use Social Media Platforms to promote our product and services and achieve the goals of our business with the use of these platforms /websites/apps. Social Media Marketing has many steps like sharing photos, videos, and other contents.
In today’s world competition, Social Media marketing is becoming more popular due to the high response rate on businesses and services. with these Social Media Marketing tools, you can also analyze data and choose your preferred customers/audience for your products and services. For example Facebook, Twitter, LinkedIn, and lot more.


Different Social media Marketing Platform


Facebook was founded on 4th February 2004 and having 1.59 billion active users per month. You can use Facebook pages for getting traffic to your websites. You can upload videos, photos, a full description of your product and it also allows comments on these activities so that anyone can see those comments and get knowledge about those products. A study conducted in 2011 attributed 84 percent of “engagement” to likes connected to advertising on Facebook.


Twitter is also an Excellent platform for SMO as it has 320 million active users per month. It only allows 140 characters for writing a description but these 140 characters are worth for any business. Twitter includes text, emojis, hashtags, Gif’s, and many other things for companies.


LinkedIn is also a popular website for business related networking platform having more than 400 million registered users. It is available in 24 languages all over the world. Members can create a company for their business and services they are offering and can create their own network with the page.

Social Media Platforms
Social Media Platforms


YouTube is the giant video-based online Social Media Platform with more than 1 billion website visitors per month. This video sharing platform- YouTube– was created on 14th February 2005. You can use YouTube either by uploading videos directly by making your channel on your company name, or you can also advertise on YouTube.


Pinterest is a newcomer in the network of Social Media and has been launched in March 2010. It has more than 200 million active users. You can make your business page on Pinterest and then Publish your pins on it and it will be shared among other users.


Instagram is an image and video-based Social Media Platform launched on 6 October 2010. Also, Instagram is a sub-part of Facebook and has more than 400 million active users.


Tumblr is also a great Social media platform however it is a bit difficult to understand it’s working. But It provides a lot of sharing modes like chat sharing, post sharing, video sharing, photo sharing, audio sharing, quote sharing. That means you will never get short of sharing modes on this. Tumblr right now has more than 200 million active users and launching date is February 2007.


WhatsApp is a messaging platform people use for instant messaging to any people on their mobile/tablet or PC. An Important fact is WhatsApp comes with different file formats support like images, videos, documents, audios, and many other. WhatsApp was founded in January 2010 and was combined with Facebook in 2014. WhatsApp right now has more than 1 billion active users.


Snapchat is also a popular Social Media Platform used only for image sharing. Most Interesting fact is Snapchat has an excellent number of active users and that is 186 million per day and launching date was September 2011.


Quora is a question-answer based Social Media Platform and launching date of it is June 2009. It has a traffic of 80 million unique visitors all over the world.

Benefits From SMM

Increase Brand Value:- Customers will pay more attention to the branded products and services and are willing to buy goods/services of a famous brand. This Social Media Marketing gives you that kind of brand value to compete with your competitors.

Better Consumer Engagement:- Convince&Convert’s report proves that 53% of consumers who follow a good brand are more satisfied with their brand and pay more attention to them. If you engage more customers on Social Media then you will be getting more brand value and also more sales.

Improved Ranking In SERPs:- Social media is a big contributor to boosting your website’s search position as it leads traffic to your website from the social media site. It increases your company’s organic reach and influences your location. Social media will open your business for a wider range of versatile users and improve the search ranking of your website.

Cost Effective:- Social media marketing is very good to provide higher ROIs for internet marketers and is one of the very few marketing technologies that retains not only customers but also budgets and businesses. It is highly profitable to guarantee customer satisfaction.

Increase in Conversion Rates:- Social media marketing leads to an increased conversion rate in several ways, as social media has a 100 percent higher lead-to-close rate than outbound marketing.


This is our guide on Social Media Marketing and this will definitely help you to grow your business. If you like this article then keep reading and if you have any doubts then contact us here or comment below. We will definitely give you the answers to your question.
Thank You

Ideas To Make Money Online- 10 Methods

What Is Artificial Intelligence

How to take a screenshot on your Mac

3 Replies to “What Is Social Media Marketing?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: